Review requests may seem like a tedious and pointless exercise but they are essential to getting reviews. Let me explain why. Even as a new reviewer I get several requests for reviews everyday. Right now four or five requests isn’t a lot and by any means overwhelming. However, I am not a full time blogger or reviewer. I have a full time job, two kids and writing of my own to do. I review books to build brand awareness and help out fellow authors.
When I get a request I don’t want to do the work. I want all the information right there in the email I received. If there is additional content you think might interest a reviewer include a link; never rely on that for all your content and descriptions. If I am busy I won’t click it. If I have a lot of requests I won’t click it.
Unfortunately reviews like everything else today is a numbers game. Your request is easily lost in the crowd. Make your request stand out. Tell the reviewer (briefly) why you are a writer or why you wrote your novel, something, anything, (relevant) to grab their attention and make you stand out.
The other thing to keep in mind is to research your reviewer. Pay attention to their preferred genres so you aren’t wasting everyone’s time. If the reviewer says they will consider books outside their genre you should send reasons in your query to convince the reviewer to try your book. Unfortunately, your book is a harder sell than the others. You should also remember if a reviewer typically reviews fiction they probably aren’t your best bet for a non-fiction review unless they specifically list it in their preferences.
I face the same problems every other does. I send out requests and never hear back. Assume if you don’t the answer is either no or not yet. Be patient and wait. Search Goodreads and other internet forums for other sources but never give up. In this blog entry I have included a bad example of a request as well as a sample letter of what I send out.
Not so good:
I found your name on a book review website and am looking for feedback on my YA fantasy. You seemed to like that genre and was wondering if you would like to read it?
What I sent out: